Marketing is the process of the steps taken to position your product or services in the hands of potential customers. Marketing is an invaluable tool for any business, and can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
USQ's Faculty of Business and Law offers a variety of programs and courses at both undergraduate and postgraduate levels.
At an undergraduate level, both our Bachelor of Business and Bachelor of Business Administration programs offer marketing majors. The marketing major is designed to provide a solid foundation of marketing fundamentals including market research, consumer behaviour, international marketing and marketing strategy.
Study in marketing offers a wide variety of career opportunities including marketing research, advertising and product management. The University also provides advice on job searcing and career planning for students who are looking for a job in their field.
Student profiles of graduates from the marketing discipline can be found within this area.
Further accounting-specific resources and staff lists about the programs offered by the Faculty of Business and Law are also available.