COURSE CMS2010
Manufacturing Culture: Culture as Global Industries

 

Lecture Notes

Module 1 Introduction to Globalisation
Module 2 Globalisation: Economic Aspects
Module 3 Globalisation:Cultural Aspects
Click on this link to read a short news article which explodes some myths of globalisation
Module 4 Mass Culture: Horkheimer and Adorno
Module 5 Case Study of Sony Corporation
Click on this link to find out more of Sony's marketing  policies
Module 6 Case Study of the Popular Music Industry
Click on this link to read current  Codes of Practice for Australian Content on Commercial Radio
Module 7

Case Study of the Fashion Industry 
Click on this link to read about workplace relations in the fashion industry in Australia, and this one to see the outcome of the New South Wales Government's "Behind the Label" strategy.
Module 8 Case Study of Cinema
The links below are to Hollywood and other film studio websites. Look at their company structure, international links, and vertical (and horizontal) integration.

http://www.universalstudios.com/homepage/html/about_us/
http://dir.123india.com/business_and_economy/companies/movies_and_film

http://www.Dreamworks.com
http://www.sonypictures.com/spe/corporate_index.html
http://www.entertainmentlink.co.uk/film/filmstudios.asp
http://www.foxinternational.com/
Module 9 Case Study of News Agencies
Click on this link to link to a number of international news agency websites. Click this link for the Al Jazeera website in English.
Module 10 Case Study of Marketing
Click on this link to read about some interesting International polling comparisons presented by Roy Morgan Company
This link discusses the concept of "brand Beckham"
Module 11 Case Study of Advertising

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