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This site has been developed for students undertaking MKT1001 - Introduction to Marketing at the University of Southern Queensland. The material in this website is based on the text book prescribed for MKT1001 - Essentials of Marketing, 3rd edition, Summers et al. (2009)
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What is the purpose of this site?
The purpose of the site is to:
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define and explain market segmentation;
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explain the steps in the market segmentation, target marketing and positioning process; and
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provide an opportunity for you to apply the market segmentation process to 'real-world' marketing problems through integrated activities and formal assessment.
If you can find time, you are encouraged to complete the activities that have been provided on this site. These activities have been designed to allow you to apply the theory and principles of market segmentation to 'real' world marketing problems. I would also like to encourage you to join the discussion group for this course and post questions or comments on the site. The instructions for posting to the course discussion forum via USQConnect are provided in the introductory book for this course.
If you do not understand a term, please check the glossary of terms.
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- Click here to read the learning objectives for this site.Return to top
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