The
benefits of using a woollen underblanket include:
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temperature control - keeps you warm in winter, cool in summer
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comfort
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padding/support
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ventilation
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natural product
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Australian made product
Segments for woollen underblankets would include:
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elderly - particularly those who suffer from arthritis and poor circulation
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arthritis sufferers
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people in cooler climates (Tasmania, Victoria etc.)
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people with allergies, particularly skin allergies (natural product)
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people who can afford comfort
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people who want to support the Australian wool industry
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