Welcome to the course website for MKT2001 - Promotion Management
In this course, we address the promotional element of the marketing mix and study the development of integrated marketing communications programs. Effective communication is critical for the success of the firm's marketing effort.
This website provides information that will assist you to complete your assignment work for this course. You are also encouraged to access the course discussion topics that are posted on the course homepage via USQConnect - study desk. A discussion forum for each assignment is provided, so that you can post questions.
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