MMS8020 Multimedia Design and Development

Contents

• Staffing
• Synopsis
• Objectives
• Topics
• Texts
• Reference materials
• Student workload
• Assessment details
• Important assessment information
• Assessment notes
• Production date
• PDF version

STAFFING

SYNOPSIS

This course addresses the basic issues of multimedia project design and management that are involved in the various stages of concept development, audience identification, production team formation, media asset management, business plan development, quality assurance methods and distribution strategies necessary for successful multimedia prototype development. Course content is organised around the process of refining an initial concept proposal into a detailed operational plan for the successful realisation of multimedia prototype development. This project plan will then be prepared as an interactive multimedia presentation. (Note: The project design will be developed to at least a functional prototype stage in the subsequent course MMS8021 Management of Multimedia Projects.)

OBJECTIVES

On completion of this course students will be able to:

1. Provide effective leadership of selected multimedia projects from early conceptualisation to the planning of production team formation, production and distribution methods, and project evaluation techniques.
2. Assure the quality and efficiency of each stage of the production process by an informed application of the project design and planning.
3. Prepare budget estimates for multimedia projects, including taking managerial responsibility for acquisition of the funding of the production.
4. Conceptualise, survey, identify and describe a variety of potential markets for multimedia productions, both in Australia and overseas.
5. Design, develop and present a business plan as an interactive multimedia project.
6. Identify and design the organisational structure of a creative production team and the corporate identity of a multimedia start up business.
7. Set the stage for the successful realisation of a multimedia project by planning and designing the project, the production and distribution processes in a unified and efficient manner.

TOPICS

TEXT and MATERIALS required to be PURCHASED or accessed

ALL textbooks and materials are available for purchase from USQ BOOKSHOP (unless otherwise stated). Orders may be placed via secure internet, free fax 1800642453, phone 07 46312742 (within Australia), or mail. Overseas students should fax +61 7 46311743, or phone +61 7 46312742. For costs, further details, and internet ordering, use the 'Textbook Search' facility at http://bookshop.usq.edu.au click 'Semester', then enter your 'Course Code' (no spaces).

Elin, L 2001, Designing and Developing Multimedia: a practical guide for the producer, director and writer, Allyn and Bacon, Boston.

REFERENCE MATERIALS

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.

Botto, F 1995, PC Multimedia: an introduction to authoring applications, Butterworth-Heinemann, Oxford.

Burger, J 1993, The Desktop Multimedia Bible, Addison-Wesley Publishing Co, Reading, Massachusetts.

Cotton, B & Oliver, R 1997, Understanding Hypermedia 2000: Multimedia Origins, Internet Futures, Phaidon Press, London.

Cotton, B & Oliver, R 1994, The Cyberspace Lexicon: An Illustrated Dictionary of Terms from Multimedia to Virtual Reality, Phaidon Press, London.

De Jong, T & Sarti, L (eds) 1994, Design and Production of Multimedia and Simulation-Based Learning Material, Kluwer Publishing, Dordrecht, Netherlands.

England, E & Finney, A 2002, Managing Multimedia, 3rd edn, Addison-Wesley, Harlow.

Furht, B & Milenkovic, M (eds) 1995, A Guided Tour of Multimedia Systems and Applications, IEEE Computer Society Press, Los Alamitos, Cal.

Hodge, W W 1995, Interactive Television: A Comprehensive Guide for Multimedia Technologists, McGraw-Hill, New York.

Hofstetter, F 2001, Multimedia Literacy, 3rd edn, McGraw Hill, Boston.

Holsinger, E 1994, How Multimedia Works, Ziff-Davis Press, Emeryville, Cal.

Jamsa, K 1994, Instant Internet Access, Jamsa Press, Las Vegas, Nevada.

Luther, A C 1994, Authoring Interactive Multimedia, AP Professional, Boston.

Nielsen, J 1995, Multimedia and Hypertext: The Internet and Beyond, AP Professional, Boston.

Showrank, J 1995, Multimedia Exploration: Working with Tools, Tips, Products and Sources, CBM Books, Fort Washington, PA.

Wodaski, R 1994, Absolute Beginner's Guide to Multimedia, Sams, Indianapolis, Ind.

STUDENT WORKLOAD REQUIREMENTS

ASSESSMENT DETAILS

NOTES

1.

This assessment item is aligned with all Objectives.

2.

This assessment item is aligned with all Objectives.

3.

This assessment item is aligned with all Objectives.

4.

This assessment item is aligned with all Objectives.

5.

This assessment item is aligned with all Objectives.

IMPORTANT ASSESSMENT INFORMATION

1. Attendance requirements:
   There are no attendance requirements for this external course. However, it is the student's responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
2. Requirements for students to complete each assessment item satisfactorily:
   To be assured of completing each assessment item satisfactorily a student must submit all of the items of summative assessment by the due date and achieve on each the minimum specified standards outlined in 4 (Requirements for a pass in the course).
3. Penalties for late submission of required work:
   DEADLINES - EXTENSIONS WILL NOT BE GRANTED ON ANY GROUNDS. In fully documented cases of extreme medical disability, other production assignments of equivalent value will be set, ON CONDITION THAT the student fully informs the Examiner of such a need at the earliest convenient time.
4. Requirements for student to be awarded a passing grade in the course:
   To be assured of receiving a passing grade, students must demonstrate, via the summative assessment items, that they have achieved the required minimum standards in relation to the objectives of the course by submitting and passing all of the summative assessment items.
5. Method used to combine assessment results to attain final grade:
   The final grades for students will be assigned on the basis of the weighted aggregate of the marks (or grades) obtained for each of the summative assessment items in the course.
6. Examination information:
   There is no exam for this course.
7. Examination period when Deferred/Supplementary examinations will be held:
   Given the details under (6) above, there are no deferred exams for this course. However, if any deferred/makeup work is granted, it would have to be submitted by a date set by the examiner.
8. University Regulations:
   Students should read USQ Regulations 5.1 Definitions, 5.6. Assessment, and 5.10 Academic Misconduct for further information and to avoid actions which might contravene University Regulations. These regulations can be found at the URL http://www.usq.edu.au/corporateservices/calendar/part5.htm or in the current USQ Handbook.

ASSESSMENT NOTES

This version produced 27 May 2008.