PRL8004 Financial Communication

Contents

• Staffing
• Requisites
• Synopsis
• Objectives
• Topics
• Texts
• Student workload
• Assessment details
• Important assessment information
• Assessment notes
• Other requirements
• Production date
• PDF version

STAFFING

REQUISITES

SYNOPSIS

Financial Communication provides grounding for experienced public relations practitioners preparing to enter or who are early in their career within the field of financial communication and investor relations. The course builds on public relations theory and incorporates theory applicable to financial markets. It also works through the communication responsibilities of corporations who are listed on the Australian Stock Exchange and/or registered with the Australian Investment and Securities Commission and/or their international equivalents, allowing students to build on their knowledge of international and/or Australian markets.

OBJECTIVES

On completion of this course students will be able to:

1. Review and evaluate financial market and public relations theory to develop a sound understanding of financial communication (Assessment - Assignment 1)
2. Apply an understanding of financial markets and the communication constraints of these markets to develop and manage proactive and effective communication strategies for registered and/or listed companies (Assessment - CMA and Assignment 2)
3. Evaluate and manage risk associated with communication in financial markets and manage this risk (Assessment - Assignment 2)
4. Advise boards of directors and company executives on communication issues relating to financial market communication (Assessment - Assignment 2)
5. Facilitate and promote an understanding at an executive level of the value of pro-active financial communication (Assessment - Assignment 2)

TOPICS

TEXT and MATERIALS required to be PURCHASED or accessed

ALL textbooks and materials are available for purchase from USQ BOOKSHOP (unless otherwise stated). Orders may be placed via secure internet, free fax 1800642453, phone 07 46312742 (within Australia), or mail. Overseas students should fax +61 7 46311743, or phone +61 7 46312742. For costs, further details, and internet ordering, use the 'Textbook Search' facility at http://bookshop.usq.edu.au click 'Semester', then enter your 'Course Code' (no spaces).

Cole, BM (ed) 2004, The new investor relations expert perspectives on the state of the art, Bloomberg Press, New York.

REFERENCE MATERIALS

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.

STUDENT WORKLOAD REQUIREMENTS

ASSESSMENT DETAILS

NOTES

1.

This assesment item will require participation-focused assessment involving weekly contributions to StudyDesk discussion pages. Students will be advised of the requirements in the first week of semester. This assessment item relates to all of the Objectives.

2.

(500 words). This assessment item relates to all of the Objectives.

3.

(3000 words). This assessment item relates to all of the Objectives.

IMPORTANT ASSESSMENT INFORMATION

1. Attendance requirements:
   It is the student's responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. For this course, normal class attendance consists of One 1 hour tutorial and one 2 hour lecture.
2. Requirements for students to complete each assessment item satisfactorily:
   To successfully complete an individual assessment item, a student must achieve at least 50% of the marks or a grade of at least C-. This statement must be read in conjunction with Statement 4 below.
3. Penalties for late submission of required work:
   If students submit assignments after the due date without extenuating circumstances and without prior approval, then a penalty of a maximum of 5% of the assigned mark may apply for each working day late, up to a maximum of 10 working days, at which time a mark of zero can be recorded for that assignment.
4. Requirements for student to be awarded a passing grade in the course:
   To be assured of receiving a passing grade, a student must achieve at least 50% of the total weighted marks available for the course.
5. Method used to combine assessment results to attain final grade:
   The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.
6. Examination information:
   There is no exam for this course.
7. Examination period when Deferred/Supplementary examinations will be held:
   Given the details under (6) above, there are no deferred exams for this course. However, if any deferred/makeup work is granted, it would have to be submitted by a date set by the examiner.
8. University Regulations:
   Students should read USQ Regulations 5.1 Definitions, 5.6 Assessment, and 5.10 Academic Misconduct for further information and to avoid actions which might contravene University Regulations. These regulations can be found at the URL http://www.usq.edu.au/corporateservices/calendar/part5.htm

ASSESSMENT NOTES

OTHER REQUIREMENTS

1. This public relations course maintains a high standard of spelling, grammar, syntax and style. Faults in any of these could render a project or proposal unacceptable.

This version produced 24 Jun 2008.