MKT1001 Introduction to Marketing
| Subject | Cat-nbr | Class | Term | Mode | Description | Units | Campus |
| MKT | 1001 | 90102 | 2, 2009 | EXT | Introduction to Marketing | 1.00 | Toowoomba |
|---|
| Academic group: | FOBUS |
| Academic org: | FOB004 |
| Student contribution band: | 3A |
| ASCED code: | 080505 |
Contents
- Staffing
- Other requisites
- Rationale
- Synopsis
- Objectives
- Topics
- Texts
- Reference materials
- Student workload
- Assessment details
- Important assessment information
- Assessment notes
- Other requirements
- Production date
-
PDF version
STAFFING
This information will be available from 07-02-2009
OTHER REQUISITES
Students are required to have access to a personal computer, e-mail capabilities and Internet access to USQConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/business/student/computerreq.htm>.RATIONALE
Marketing is a central function of all organisations that serve a client base. Identifying and meeting the needs of key customer groups is critical to achieving organisational objectives. This course provides an overview of the theories and principles of marketing required for effective business practice.
SYNOPSIS
Marketing is a central function of all organisations that serve a client base. Identifying and meeting the needs of key customer groups is critical to achieving organisational objectives. This course provides an overview of the theories and principles of marketing required for effective business practice. This course provides an introduction to the marketing function of the organisation. The focus is on how organisations identify the needs of their target markets, understand the buying behaviour of their target markets, and develop a marketing mix (comprising product, price, promotion and placement) to satisfy the needs and wants of these markets. While the course has a theoretical base, practical application of the concepts of marketing to 'real-world' situations is an essential element.
OBJECTIVES
This information will be available from 07-02-2009
TOPICS
This information will be available from 07-02-2009
TEXT and MATERIALS required to be PURCHASED or accessed
This information will be available from 07-02-2009
REFERENCE MATERIALS
This information will be available from 07-02-2009
STUDENT WORKLOAD REQUIREMENTS
This information will be available from 07-02-2009
ASSESSMENT DETAILS
This information will be available from 07-02-2009
IMPORTANT ASSESSMENT INFORMATION
This information will be available from 07-02-2009
ASSESSMENT NOTES
This information will be available from 07-02-2009
OTHER REQUIREMENTS
This information will be available from 07-02-2009
This version produced 22 Oct 2008.