MKT1002 Consumer Behaviour
| Subject | Cat-nbr | Class | Term | Mode | Description | Units | Campus |
| MKT | 1002 | 90109 | 2, 2009 | ONC | Consumer Behaviour | 1.00 | Toowoomba |
|---|
| Academic group: | FOBUS |
| Academic org: | FOB004 |
| Student contribution band: | 3A |
| ASCED code: | 080599 |
Contents
- Staffing
- Requisites
- Other requisites
- Rationale
- Synopsis
- Objectives
- Topics
- Texts
- Reference materials
- Student workload
- Assessment details
- Important assessment information
- Assessment notes
- Other requirements
- Production date
-
PDF version
STAFFING
This information will be available from 07-02-2009
REQUISITES
Co-requisite: MKT1001OTHER REQUISITES
Students are required to have access to a personal computer, e-mail capabilities and Internet access to USQConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/business/student/computerreq.htm>.RATIONALE
The study of consumer behaviour is seen as critical to understanding all marketing strategy decision making. An understanding of the psychological and sociological aspects of consumers' search and choice processes is vital to an in-depth appreciation of later subjects such as promotion management, market research, strategic marketing and others.
SYNOPSIS
This course develops in depth the basics of consumer behaviour introduced in MKT1001 Introduction to Marketing. It is based upon the premise that consumers are the key to success of any marketing effort and hence marketers need to know how and why consumers behave the way they do. The course examines in detail the environmental influences, individual differences and psychological processes which influence the consumer decision processes. Consumer trends are examined through case analysis, media study and real life application.
OBJECTIVES
This information will be available from 07-02-2009
TOPICS
This information will be available from 07-02-2009
TEXT and MATERIALS required to be PURCHASED or accessed
This information will be available from 07-02-2009
REFERENCE MATERIALS
This information will be available from 07-02-2009
STUDENT WORKLOAD REQUIREMENTS
This information will be available from 07-02-2009
ASSESSMENT DETAILS
This information will be available from 07-02-2009
IMPORTANT ASSESSMENT INFORMATION
This information will be available from 07-02-2009
ASSESSMENT NOTES
This information will be available from 07-02-2009
OTHER REQUIREMENTS
This information will be available from 07-02-2009
This version produced 5 Nov 2008.