MKT2001 Promotion Management
| Subject | Cat-nbr | Class | Term | Mode | Description | Units | Campus |
| MKT | 2001 | 96028 | 3, 2009 | EXT | Promotion Management | 1.00 | Toowoomba |
|---|
| Academic group: | FOBUS |
| Academic org: | FOB004 |
| Student contribution band: | 3A |
| ASCED code: | 080599 |
Contents
STAFFING
This information will be available from 16-06-2009
REQUISITES
Pre-requisite: MKT1001OTHER REQUISITES
Students are required to have access to a personal computer, e-mail capabilities and Internet access to USQConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/business/student/computerreq.htm>.RATIONALE
Managing the marketing organisation's communications with customers is an important function of the marketing manager. The promotional element of the marketing mix plays an important role in communicating the marketing organisation's offerings to target markets. Effective communication with target markets is essential for marketing success. This course focuses on the development of an integrated marketing communications program that involves selecting the appropriate elements of the promotional mix and integrating those elements in order to achieve a consistent and compelling message. The high cost of promotional activities emphasises the importance of effective promotional planning.
SYNOPSIS
This course addresses the promotional elements of the marketing mix. The focus is upon developing an integrated marketing communication mix which presents a clear and consistent message to the marketing organisation's customer base. The various elements in the integrated marketing communications mix including advertising, sales promotion, public relations, personal selling, direct marketing, and internet marketing are examined. In this course, you will learn how to develop and evaluate promotional plans including source, message and media elements. This course builds on the knowledge acquired in MKT1001 Introduction to Marketing and MKT1002 Consumer Behaviour.
OBJECTIVES
This information will be available from 16-06-2009
TOPICS
This information will be available from 16-06-2009
TEXT and MATERIALS required to be PURCHASED or accessed
This information will be available from 16-06-2009
REFERENCE MATERIALS
This information will be available from 16-06-2009
This version produced 10 Sep 2008.