MKT3006 Small and Medium Enterprise Development (SMED)
| Subject | Cat-nbr | Class | Term | Mode | Description | Units | Campus |
| MKT | 3006 | 91224 | 2, 2009 | ONC | Small and Medium Enterprise Development (SMED) | 1.00 | Fraser Coast |
|---|
| Academic group: | FOBUS |
| Academic org: | FOB004 |
| Student contribution band: | 3A |
| ASCED code: | 080301 |
Contents
- Staffing
- Requisites
- Other requisites
- Rationale
- Synopsis
- Objectives
- Topics
- Texts
- Reference materials
- Student workload
- Assessment details
- Important assessment information
- Assessment notes
- Other requirements
- Production date
-
PDF version
STAFFING
This information will be available from 07-02-2009
REQUISITES
Pre-requisite: MKT1001OTHER REQUISITES
Students are required to have access to a personal computer, e-mail capabilities and Internet access to USQConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/business/student/computerreq.htm>.RATIONALE
This course is designed to enable students to gain practical insights into the unique managerial challenges associated with starting, managing and growing a small to medium sized enterprise (SME). While the SME sector is of vital significance to all economies in terms of employment levels and contribution to gross national products, it nevertheless continues to be characterised by high failure rates and unsatisfactory performance levels. This course, directed as it is towards professionals, intending entrepreneurs and owners and managers of SMEs, seeks to ultimately improve overall success rates and performance levels in the sector.
SYNOPSIS
This course addresses the three critical areas within the `history' of an SME. These include development and planning, management and implementation and business future. In the development and planning section, students will be asked to address all issues which contribute to the writing of an appropriate business plan. In the management and implementation section issues relating to the successful implementation of the business plan and on-going functional management tasks will be addressed. Finally, the business future section will examine issues which impact upon the future direction of the SME, including impacts of environmental factors and growth aspirations. Throughout the course, students will be required to continually apply the concepts and principles to their selected SME case enterprises. Reference will also be made to many other SMEs to provide as wide a context mix as possible.
OBJECTIVES
This information will be available from 07-02-2009
TOPICS
This information will be available from 07-02-2009
TEXT and MATERIALS required to be PURCHASED or accessed
This information will be available from 07-02-2009
REFERENCE MATERIALS
This information will be available from 07-02-2009
STUDENT WORKLOAD REQUIREMENTS
This information will be available from 07-02-2009
ASSESSMENT DETAILS
This information will be available from 07-02-2009
IMPORTANT ASSESSMENT INFORMATION
This information will be available from 07-02-2009
ASSESSMENT NOTES
This information will be available from 07-02-2009
OTHER REQUIREMENTS
This information will be available from 07-02-2009
This version produced 16 Oct 2008.