PDC5411 Marketing ABCs
| Full Year, 2012 External Toowoomba | |
| Units : | 0.33 |
| Faculty or Section : | Faculty of Business and Law |
| School or Department : | School of Management and Marketing |
| Version produced : | 12 April 2013 |
Requisites
Pre-requisite: For FBSC Group Students Only
Other requisites
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/ict/students/standards/default.htm>.
Rationale
This course aims to inform students of the nature of marketing as seen from a management perspective in the context of today's rapidly changing environment. Once students have mastered the basics, they will be expected to use this information in problem-solving via application in assessment items. The essential elements of marketing will be presented.
Synopsis
The course highlights the need for managers to view the role of marketing as a vital managerial concern. The importance of a marketing perspective will be highlighted. At the completion of the course students will have an appreciation of the essentials of marketing, and be aware of the interplay between marketing and the other managerial functions of a firm. The crucial role of marketing in contributing to the success of organisations is emphasised.
Objectives
On successful completion of this course, students should be able to:
- know that marketing starts and ends with customers and consumers
- appreciate the responsibilities of marketers in our society
- appreciate the role of marketing in business
- critically evaluate marketing issues and the marketing literature
- use written communication skills to persuade a target audience
- use a range of sources including electronic data bases.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Overview and introduction to the marketing environment – the 4 Ps | 25.00 |
| 2. | Segmenting and targeting markets | 25.00 |
| 3. | Marketing information and market research | 25.00 |
| 4. | Products and services | 25.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://bookshop.usq.edu.au/bookweb/subject.cgi?year=2012&sem=04&subject1=PDC5411)
Please contact us for alternative purchase options from USQ Bookshop. (https://bookshop.usq.edu.au/contact/)
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Summers, J & Smith, B 2010, Communication skills handbook, 3rd edn, John Wiley & Sons, Milton, Queensland.
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Summers, J, Gardiner, M, Lamb, C, Hair, J & McDaniel, K 2008, Essentials of marketing, 3rd edn, Cengage Learning, Australia.
Reference materials
Student workload requirements
| Activity | Hours |
|---|---|
| Directed Study | 20.00 |
| Private Study | 20.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| ASSIGNMENT | 100 | 100 | TBA |
Important assessment information
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Attendance requirements:
Not applicable. -
Requirements for students to complete each assessment item satisfactorily:
Not applicable. -
Penalties for late submission of required work:
Not applicable. -
Requirements for student to be awarded a passing grade in the course:
Not applicable. -
Method used to combine assessment results to attain final grade:
Not applicable. -
Examination information:
Not applicable. -
Examination period when Deferred/Supplementary examinations will be held:
Not applicable. -
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au/portal/custom/search/category/usq_document_policy_type/Student.1.html.