PDC5413 Business Success through Marketing Planning
|Full Year, 2012 External Toowoomba|
|Faculty or Section :||Faculty of Business and Law|
|School or Department :||School of Management and Marketing|
|Version produced :||9 December 2013|
Pre-requisite: For FBSC Group Students Only
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/current-students/support/computing/hardware>.
This course aims to inform students of the nature of marketing as seen from a management perspective in the context of today's rapidly changing environment. Students will be expected to use this information in problem-solving via application in assessment items. The essential roles of planning, implementation and control will be stressed, and there will also be an emphasis on marketing strategy in response to rapid environmental change.
The course highlights the need for managers to view the role of marketing as a vital managerial concern. At the completion of the course students will be able to analyse the changing marketing environment, engage in creative market-oriented thinking, and be able to develop a marketing plan that considers the crucial role of marketing in contributing to the success of organisations.
On successful completion of this course, students should be able to:
- analyse and evaluate marketing opportunities critically evaluate marketing issues and the marketing literature
- use written communication skills to persuade a target audience
- use a range of sources including electronic data bases
- demonstrate an ability to guide companies to develop innovative solutions to solve marketing problems.
|1.||Overview of the marketing environment and customer information||25.00|
|4.||Marketing strategy and planning||25.00|
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://bookshop.usq.edu.au/bookweb/subject.cgi?year=2012&sem=04&subject1=PDC5413)
Please contact us for alternative purchase options from USQ Bookshop. (https://bookshop.usq.edu.au/contact/)
Summers, J & Smith, B 2010, Communication skills handbook, 3rd edn, John Wiley & Sons, Milton, Queensland.
Summers, J, Gardiner, M, Lamb, C, Hair, J & McDaniel, K 2008, Essentials of marketing, 3rd edn, Cengage Learning, Australia.
Student workload requirements
|Description||Marks out of||Wtg (%)||Due Date||Notes|
|MARKETING PLAN CASE||100||100||TBA|
Important assessment information
Requirements for students to complete each assessment item satisfactorily:
Penalties for late submission of required work:
Requirements for student to be awarded a passing grade in the course:
Method used to combine assessment results to attain final grade:
Examination period when Deferred/Supplementary examinations will be held:
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.