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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

CMS2018 Audience and Industry

Semester 2, 2013 On-campus Toowoomba
Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication
Version produced : 24 April 2014

Contents on this page

Staffing

Examiner: Andrew Mason
Moderator: Kelly McWilliam

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Rationale

This course provides a complimentary role within Communication and Media Studies major, synthesising a variety of theoretical approaches and linking them to an understanding of industrial practice and cultures of everyday life. This course has relevance to those professions in the knowledge and cultural industries.

Synopsis

This course discusses the relations between the culture industries and everyday life, and explores the relations between the economic and the cultural. Cultural goods and services such as media products, marketing/advertising and consumer products will be discussed along with an understanding of audiences and markets within a globalised context. This course provides ways of critically engaging with, and understanding, the culture industries that may be useful to both consumers and professionals.

Objectives

On successful completion of this course students will be able to:

  1. demonstrate understanding of relevant theoretical knowledge in communication and media studies;
  2. demonstrate understanding of selected cultural industries and their relationship to consumers;
  3. examine the role of the audience, and how that may be understood;
  4. demonstrate appropriate academic and professional literacy skills;

Topics

Description Weighting(%)
1. Economy and Culture 30.00
2. Cultural production and creative activity 20.00
3. Consumer culture and everyday life 20.00
4. Advertising, marketing and branding 30.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://bookshop.usq.edu.au/bookweb/subject.cgi?year=2013&sem=02&subject1=CMS2018)

Please contact us for alternative purchase options from USQ Bookshop. (https://bookshop.usq.edu.au/contact/)

  • Du Gay, P (ed) 1997, Production of Culture / Cultures of Production, Sage Publications, London.
  • CMS2018 Audience and industry: study package, University of Southern Queensland, Toowoomba. (available on Study Desk).
  • Selected Readings: these include online materials that can only be accessed via the internet. They are not available through USQ and cannot be provided by USQ.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Alasuutari, P 1999, Rethinking the Media Audience; The New Agenda, Sage, London.
  • Albarran, A 1996, Media Economics, Understanding Markets, Industries and Concepts, Iowa State University Press, USA.
  • Arens, WF, Weigold, MF & Arens, C 2009, Contemporary advertising, 12th edn, McGraw-Hill Irwin, Boston, Massachusetts.
  • Belch, GE 2009, Advertising and promotion: an integrated marketing communications perspective, McGraw-Hill Australia, Sydney, New South Wales.
    (1st Australian edition.)
  • de Bens, E, Hamelink, C 2007, Media Between Culture and Commerce, Intellect Books, Bristol, UK.

Student workload requirements

Activity Hours
Lectures 13.00
Private Study 139.00
Tutorials 13.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
CMA TEST 1 5 2 29 Jul 2013
CMA TEST 2 5 2 12 Aug 2013
ESSAY 1 100 20 19 Aug 2013
CMA TEST 3 5 2 26 Aug 2013
CMA TEST 4 5 2 23 Sep 2013
ESSAY 2 100 40 30 Sep 2013
CMA TEST 5 5 2 08 Oct 2013
EXAMINATION 100 30 End S2 (see note 1)

NOTES
  1. Exam date will be advised when timetables are finalised.

Important assessment information

  1. Attendance requirements:
    It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without (prior) approval of the examiner then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    Restricted Examination
    Candidates are allowed access only to specific materials during a Restricted Examination. The only materials that candidates may use in the restricted examination for this course are:
    o writing materials (non-electronic and free from material which could give the student an unfair advantage in the examination);
    o Students whose first language is not English, may, take an appropriate unmarked nonelectronic translation dictionary (but not technical dictionary) into the examination.
    o Dictionaries with any handwritten notes will not be permitted. Translation dictionaries will be subject to perusal and may be removed from the candidate’s possession until appropriate disciplinary action is completed if found to contain material that could give the candidate an unfair advantage.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Any Deferred or Supplementary examinations for this course will be held during the next examination period.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.

Assessment notes

  1. The due date for an assignment is the date by which a student must despatch the assignment to the USQ. The onus is on the student to provide proof of the despatch date, if requested by the Examiner.

  2. Students must retain a copy of each item submitted for assessment. This must be despatched to USQ within 24 hours if required by the Examiner.

  3. In accordance with University Policy, the Examiner may grant an extension of the due date of an assignment in extenuating circumstances.

  4. If electronic submission of assessments is specified for the course, students will be notified of this in the course Introductory Book and on the USQ Study Desk. All required electronic submission must be made through the Assignment Drop Box located on the USQ Study Desk for the course, unless directed otherwise by the examiner of the course. The due date for an electronically submitted assessment is the date by which a student must electronically submit the assignment. The assignment files must be submitted by 11.55pm on the due date using USQ time (as displayed on the clock on the course home page; that is, Australian Eastern Standard Time).

  5. If the method of assessment submission is by written, typed or printed paper-based media students should (i) submit to the Faculty Office for students enrolled in the course in the on-campus mode, or (ii) mail to the USQ for students enrolled in the course in the external mode. The due date for the assessment is the date by which a student must (i) submit the assessment for students enrolled in the on-campus mode, or (ii) mail the assessment for students enrolled in the external mode.

  6. The Faculty will NOT normally accept submission of assessments by facsimile or email.

  7. Students who do not have regular access to postal services for the submission of paper-based assessments, or regular access to Internet services for electronic submission, or are otherwise disadvantaged by these regulations may be given special consideration. They should contact the examiner of the course to negotiate such special arrangements prior to the submission date.

  8. Students who have undertaken all of the required assessments in a course but who have failed to meet some of the specified objectives of a course within the normally prescribed time may be awarded one of the temporary grades: IM (Incomplete - Make up), IS (Incomplete - Supplementary Examination) or ISM (Incomplete -Supplementary Examination and Make up). A temporary grade will only be awarded when, in the opinion of the examiner, a student will be able to achieve the remaining objectives of the course after a period of non directed personal study.

  9. Students who, for medical, family/personal, or employment-related reasons, are unable to complete an assignment or to sit for an examination at the scheduled time may apply to defer an assessment in a course. Such a request must be accompanied by appropriate supporting documentation. One of the following temporary grades may be awarded IDS (Incomplete - Deferred Examination; IDM (Incomplete Deferred Make-up); IDB (Incomplete - Both Deferred Examination and Deferred Make-up).

  10. Students may be assigned an "Incomplete" grade to signify that all the requirements of the course have not yet been met. Students who are graded "I" can pass the course by successfully completing such additional work as prescribed by the examiner by a given date. Students who have been awarded an IM, ISM, IDM or IDB grade must access information regarding further work to be completed, in the Student Centre of U Connect. The Grades Page in the Student Centre contains information about further work to be completed. Students who have not completed the additional work to the satisfaction of the examiner by the given date will receive the appropriate Failing grade.

Other requirements

  1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.