USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT2002 Global Marketing

Semester 1, 2013 On-campus Toowoomba
Units : 1
Faculty or Section : Faculty of Business and Law
School or Department : School of Management and Marketing
Version produced : 24 April 2014

Contents on this page

Staffing

Examiner: Eric Ng
Moderator: Michael Gardiner

Requisites

Pre-requisite: MKT1001

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Rationale

The globalisation of today’s marketplace requires many new demands on a global marketer.
The impact of increasing global competition on international and domestic markets sees many businesses viewing their market as domestic and global, and seeking to use their sustainable competitive advantage to compete in those markets. It is therefore imperative that global marketing students understand and are able to apply marketing principles to the global marketing environment in order to enhance and build competitive competencies in this field.

Synopsis

This course aims to provide students the opportunities to apply relevant marketing theories into real-world practice with the emphasis on 'how to do' rather than 'what to do'. The main perspective students will take out of this course is how they can provide support and reliable market information to assist management in making strategic global marketing decisions. This course begins with an in-depth analysis into the global marketing environments and examines their implications on businesses and then addresses the importance of relationships and networks, and management of marketing crises.

Objectives

On successful completion of this course, students should be able to:

  1. demonstrate an understanding of the context of the global marketing
  2. demonstrate problem-solving skills by applying concepts, principles and theories covered in this course to real life company’s situations
  3. demonstrate cultural literacy skills by understanding, applying and analysing the effects of culture (organisation and group) on global marketing
  4. analyse the macro-environment and evaluate the implications for global marketing
  5. demonstrate academic and professional literacy skills by researching, analysing and evaluating global markets
  6. develop written communication and analytical skills
  7. identify reliable and valid information sources to search for relevant market information
  8. demonstrate an appreciation of the importance of relationships and networks (formal and informal) in the global marketing environment
  9. demonstrate an understanding of the impact of global marketing crises on and recovery strategies for organisations.

Topics

Description Weighting(%)
1. Introduction to global marketing 8.33
2. Global value chain 8.33
3. Analysing the social and cultural environments 8.33
4. Analysing the economic environment 8.33
5. Analysing the political, legal and regulatory environments 8.33
6. Analysing the technological environment 8.33
7. Analysing contemporary environmental considerations 8.33
8. Analysing the competitive environment 8.33
9. Internal evaluation 8.33
10. Marketing information system 8.33
11. Global relationships and networks 8.33
12. Managing global marketing crisis 8.37

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://bookshop.usq.edu.au/bookweb/subject.cgi?year=2013&sem=01&subject1=MKT2002)

Please contact us for alternative purchase options from USQ Bookshop. (https://bookshop.usq.edu.au/contact/)

  • Summers, J & Smith, B 2010, Communication skills handbook, 3rd edn, John Wiley & Sons, Milton, Queensland.
  • There is no prescribed textbook in this course. Materials are available in the course study package and on the course study desk.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Czinkota, MR & Ronkainen, IA 2010, International marketing, 9th edn, Cengage Learning, Mason, Ohio.
  • Fletcher, R & Crawford, H 2011, International marketing: an Asia Pacific perspective, 5th edn, Pearson Education, Frenchs Forest, New South Wales.
  • Keegan, WJ & Green, MC 2011, Global marketing, 6th edn, Pearson Education, Upper Saddle River, New Jersey.
  • Kotabe, M, Ang, SH, Griffiths, K, Marshall, A, Voola, R & Helsen, K 2011, International marketing, 3rd edn, John Wiley & Sons, Milton, Queensland.
    (Asia-Pacific edition.)
  • Lascu, D 2008, International marketing, 3rd edn, Cengage Learning, Mason, Ohio.

Student workload requirements

Activity Hours
Assessments 50.00
Directed Study 50.00
Private Study 65.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ONLINE ACTIVITY 5 5 15 Mar 2013 (see note 1)
REPORT 1 100 55 13 May 2013
REPORT 2 100 40 10 Jun 2013

NOTES
  1. Students are required to complete the online activity by the due date. The online activity will be available from the UConnect Study Desk. Students will generally not be permitted to attempt the online activity after the due date.

Important assessment information

  1. Attendance requirements:
    It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without prior approval of the examiner, then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Not applicable.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.

Assessment notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at http://www.usq.edu.au/library/referencing.

  2. Assignments:
    (i) The due date for an assignment is the date by which a student must submit the assignment to the USQ.

    (ii) Students must retain a copy of each assignment submitted for assessment. This must be produced within 24 hours if required by the examiner.

    (iii) The examiner may grant an extension of the due date of an assignment in extenuating circumstances. Applications for extensions should be in writing and must include supporting documentary evidence. Extensions are only granted in unforeseen and uncontrollable circumstances. The examiner shall consider all documentary evidence (including statement from a doctor, employer, counsellor or independent member of the community as appropriate) accompanying an application for extension and decide on the outcome. Length of extensions: Up to one week extension (five working days) may be granted if a signed statement with supporting documentation is sent with the assignment, proving that an unforeseen and uncontrollable circumstance caused the delay, for example unusual and unpredictable work or family commitments. If the signed statement and supporting documentation does not show that unforeseen and uncontrollable circumstances were present for the days claimed, then the normal reduction in marks for a late assignment of 5% per working day will apply.

    (iv) Extensions beyond one week are not allowed unless express permission is obtained from the examiner. Extensions beyond one week are only granted in extreme circumstance because model answers may be distributed after this time. If you are likely to require an extension for a longer period than one week, you must contact the examiner for advice. In most cases, you will be required to complete an alternative make-up assignment. However, make-up assignments are only granted if you have passed all other pieces of assessment for the course.
    • Medical extensions: In the case of an application for extension for medical reasons, the documentation should include a statement from a doctor stating: the date the medical condition began or changed; how the condition affected the student's ability to study; when it became apparent that the student could not submit the assignment. As a rule, you will be granted an extension for the number of working days covered on a medical certificate. In the case of a medical extension, you do not need to contact the examiner unless you require an extension of longer than one week.
    • Extensions for family/personal reasons: In the case of an application for extension for family/personal reasons, the documentation should include a statement from a doctor, counsellor or independent member of the community stating: the date the student's personal circumstances began or changed; how the circumstances affected the student's ability to complete the assignment; when it became apparent that the student could not complete the assignment. In the case of an extension for family/personal reasons you must contact the examiner before the due date to discuss the reason for the extension and to negotiate the length of an extension if granted.
    • Extensions for employment-related reasons: In the case of an application for extension for employment-related reasons, the documentation should include a statement from the student's employer stating: the date the student's employment began or the conditions of employment changed; how this prevents the student from completing the assignment. In the case of an extension for employment-related reasons you must contact the examiner before the due date to discuss the reason for the extension and to negotiate the length of an extension if granted.


  3. Text books:
    It is the responsibility of the student to acquire a copy of the text book as soon as their enrolment in the course has been confirmed. Extensions will not be granted on the basis of the student not having a copy of the text book, if the text book is available from the USQ Bookshop.

  4. Word count on assignments:
    Students must put the 'word count' for their assignment on the front page of the assignment. The word count is the number of words in the body of the assignment report and does not include the title, executive summary, list of references or appendices. To grade an assignment a marker does not need to read more words than the word limit of the assignment.

Other requirements

  1. Computer, e-mail and Internet access:
    Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.