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MKT3006 Small and Medium Enterprise Development

Semester 2, 2013 External Toowoomba
Units : 1
Faculty or Section : Faculty of Business and Law
School or Department : School of Management and Marketing
Version produced : 19 April 2014

Contents on this page

Staffing

Examiner: Hoda McClymont
Moderator: Michael Gardiner

Requisites

Pre-requisite: ACC1101 and MKT1001

Other requisites

Computer, e-mail and Internet access: Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Rationale

This course is designed to enable students to gain practical insights into the unique managerial challenges associated with starting, managing and growing a small to medium sized enterprise (SME). While the SME sector is of vital significance to all economies in terms of employment levels and contribution to gross national products, it nevertheless continues to be characterised by high failure rates and unsatisfactory performance levels. This course, directed as it is towards professionals, intending entrepreneurs and owners and managers of SMEs, seeks to ultimately improve overall success rates and performance levels in the sector. It brings together much of the content of previously studied courses, and allows students to apply the knowledge they have gained. It forms an invaluable part of the business program, and allows students to gain an holistic overview of theories previously studied.

Synopsis

This course addresses the three critical areas within the `history' of an SME. These include development and planning, management and implementation and business future. In the development and planning section, students will be asked to address all issues which contribute to the writing of an appropriate business plan. In the management and implementation section issues relating to the successful implementation of the business plan and on-going functional management tasks will be addressed. Finally, the business future section will examine issues which impact upon the future direction of the SME, including impacts of environmental factors and growth aspirations. Throughout the course, students will be required to continually apply the concepts and principles to their selected SME case enterprises. Reference will also be made to many other SMEs to provide as wide a context mix as possible.

Objectives

On successful completion of this course students should be able to:

  1. demonstrate literacy through documenting an understanding of the nature of SMEs, how they differ from large organisations, and create and document a business concept
  2. use problem solving and academic and professional literacy skills to construct a comprehensive and viable business plan for a SME of the studentís creation
  3. demonstrate a high level of written communication skills, through an ability to provide a coherent and comprehensive business plan that persuades the reader of its viability
  4. use creativity and initiative to create a business concept that matches the characteristics of a SME, and which appears eminently viable
  5. utilise management, planning and organisational skills to devise an organisational structure suitable for the chosen SME
  6. identify and list factors related to business and environmental sustainability
  7. construct an effective business plan for a SME, researching issues such as target markets, pricing, promotion, distribution and IT considerations.

Topics

Description Weighting(%)
1. Module 1: SME definitions and characteristics 15.00
2. Module 2: Comparing and analysing business options 15.00
3. Module 3: Preparing a business plan 25.00
4. Module 4: Managing key functions 25.00
5. Module 5: Managing growth 15.00
6. Module 6: Contemporary issues in small business and entrepreneurship 5.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://bookshop.usq.edu.au/bookweb/subject.cgi?year=2013&sem=02&subject1=MKT3006)

Please contact us for alternative purchase options from USQ Bookshop. (https://bookshop.usq.edu.au/contact/)

  • Schaper, M, Volery, T, Weber, P & Lewis, K 2011, Entrepreneurship and small business, John Wiley & Sons, Milton, Queensland.
    (3rd Asia Pacific edition.)
  • Summers, J & Smith, B 2010, Communication skills handbook, 3rd edn, John Wiley & Sons, Milton, Queensland.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Hatten, TS 2009, Small business management: entrepreneurship and beyond, 4th edn, Houghton Mifflin, Boston, Massachusetts.
  • Hodgetts, RM & Kuratko, DF 2008, Small business management: essential tools and skills for entrepreneurial success, John Wiley & Sons, New York.

Student workload requirements

Activity Hours
Assessments 80.00
Private Study 85.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ASSIGNMENT 1 5 5 09 Aug 2013
ASSIGNMENT 2 25 25 16 Sep 2013
ASSIGNMENT 3 70 70 25 Oct 2013

Important assessment information

  1. Attendance requirements:
    If you are an international student in Australia, you are advised to attend all classes at your campus. For all other students, there are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without prior approval of the examiner, then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Not applicable.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.

Assessment notes

  1. Assignments:
    1. The due date for an assignment is the date by which a student must despatch the assignment to the USQ. The onus is on the student to provide proof of the despatch date, if requested by the examiner.
    2. Students must retain a copy of each assignment submitted for assessment. This must be produced within 24 hours if required by the examiner.
    3. In accordance with university policy, the examiner may grant an extension of the due date of an assignment in extenuating circumstances.
    4. The examiner will normally only accept assignments which are electronically submitted through the USQ Study Desk for this course. Students who are unable to meet this submission requirement should contact the examiner of the course to negotiate alternative arrangements.


  2. Text books:
    Please note that it is the responsibility of the student to acquire a copy of the text book as soon as their enrolment in the course has been confirmed. Extensions will not be granted on the basis of the student not having a copy of the text, if the text is available from the USQ Bookshop.

  3. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at http://www.usq.edu.au/library/referencing.

  4. Word count in assignments:
    Students must put the 'word count' for their assignment on the front page of the assignment. The word count is the number of words in the body of the assignment report and does not include the title, executive summary, list of references or appendices. To grade an assignment a marker does not need to read more words than the word limit of the assignment.

  5. Course weightings:
    Course weightings of topics should not be interpreted as applying to the number of marks allocated to assessment.

Other requirements

  1. Computer, e-mail and Internet access:
    Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.