Semester 1 (EXT)TWMBA (ONC)TWMBA (ONC)WIBAY
Semester 2 (EXT)TWMBA (ONC)TWMBA (ONC)WIBAY
Semester 3 (EXT)TWMBA

Units 1.00 (Marketing) Band 2

The course focuses on the relationship between organizations and the ultimate consumer, expressed through the marketing mix. Essentially, studies are concentrated on the nature and behaviour of supplying organizations, nature and behaviour of the ultimate consumer and the various marketing mix elements (product, price, place, promotion) which are used by organizations to satisfy needs and wants of consumers. While the course has a theoretical base, practical application of the concepts of marketing to "real world" situations is an essential part of the course.

Check the course specification database for further information.