Semester 1 (EXT)Toowoomba
Units 1.0 (Communication & Media Studies) Band 1
Media, Journalism, Communication, and Public Relations research projects require variously a range of methods, both qualitative and quantitative. The researcher needs to be able to identify a research problem, decide on research objectives and select appropriate method/s to carry out the research. This course examines, from both practical and critical perspectives, a range of qualitative and quantitative research methods relevant to professional and academic needs in the mass communications field. These methods include focus groups, content analysis, in-depth interview and survey methods, as they are used in current research practices in the fields of Journalism, Film, Communication and Public Relations.