CMS8010 Communication Research Methodology (FOART)

Units 1.0 (Communication & Media Studies) Band 1

Synopsis

This course examines, from both practical and critical perspectives, a range of qualitative and quantitative research methods relevant to professional and academic needs in the communications field. These methods may include focus groups, content and semiotic text analysis, in-depth interview and survey methods. The course examines these methods in the context of current research issues and practices in the fields of Editing & Publishing, Multimedia, Journalism, Film, Communication, International Communication and Media Studies and Public Relations. The course then addresses the processes involved in commencing a research project, the ethics of research and questions of validity and reliability.