MKT5000 Marketing Management (FOBUS)

Semester 2 (ONC)Toowoomba (ONC)Springfld (WEB)Toowoomba (EXT)Toowoomba

Semester 3 (WEB)Toowoomba (EXT)Toowoomba

Units 1.0 (Marketing) Band 3A

Students are required to have access to a personal computer, e-mail capabilities and Internet access to USQConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/business/aboutfob.htm>.

Synopsis

The course highlights the need for managers to view the role of marketing as a vital managerial concern. The importance of a marketing perspective will be examined through the use of case studies in both domestic and international environments on the basis of empirical evidence. At the completion of the course students will be able to analyse the changing marketing environment, engage in creative market-oriented thinking, and be aware of the interplay between marketing and the other managerial functions of a firm. The crucial role of marketing in contributing to the success of organisations is emphasised.