MKT8002 International Marketing and Management (FOBUS)

Semester 1 (ONC)Toowoomba (WEB)Toowoomba (EXT)Toowoomba

Units 1.0 (Business Mgt not classified) Band 3A

Recommended pre-requisite: MKT5000 but is not compulsory. Students are required to have access to a personal computer, e-mail capabilities and Internet access to USQConnect. Current details of computer requirements can be found at http://www.usq.edu.au/business/aboutfob.htm

Synopsis

International Marketing Strategy will provide students with a set of tools for working in the international environment and assist in developing business and marketing strategies. Topics included are: the international business environment, trade theories, international business intelligence (and marketing segmentation), market entry strategies, the international marketing mix and international business strategy formulation and implementation. Contemporary research includes cross-national business relations (in relationship marketing), industrial marketing networks and business negotiations in a cross cultural environment and ethics.