PRL5020 Advanced Public Relations Strategies (FOART)

Semester 1 (ONC)Toowoomba (WEB)Toowoomba (EXT)Toowoomba

Units 1.0 (Public Relations) Band 3A

Pre-requisite: PRL5000 and CMS5002

Synopsis

The course provides advanced professional preparation for students in public relations. The course builds on theory and practice taught previously in the major. As public relations professionals, students need to understand salient public relations theories and practices, how public relations strategies originate and their usefulness and shortcomings in explaining, predicting and organising public relations campaigns.