PRL5021 Professional Communication Project (FOART)

Semester 2 (ONC)Toowoomba (EXT)Toowoomba

Units 1.0 (Public Relations) Band 3A

Pre-requisite: PRL5020 and PRL5002

Synopsis

This course provides advanced professional preparation for students in the planning of public relations campaigns. The course builds on theory and practice taught previously in PRL5020 and PRL5002. The course allows students to initiate an original campaign through the stages of research, planning, implementation and evaluation. Students are directed to develop a public relations campaign that demonstrates a concerted effort to build socially responsible relationships by achieving research based goals through the application of strategic planning and the measurement of outcomes.