MKT2004 Marketing Channels (FOBUS)

Semester 2 (ONC)Toowoomba (ONC)Fraser Cst (ONC)Springfld (EXT)Toowoomba

Units 1.0 (Sales and Marketing not elsewh) Band 3A

Pre-requisite: MKT1001

Students are required to have access to a personal computer, e-mail capabilities and Internet access to USQConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/business/student/computerreq.htm>.

Synopsis

The study of marketing channels addresses the distribution or place element of the marketing mix. The course takes a managerial approach to the distribution problem. Channel intermediaries, such as wholesalers and retailers are discussed. A formal process for the design of an effective and efficient marketing channel is examined. The impact of the other elements of the marketing mix on channel management is considered. Channel management issues such as power and conflict, communication and channel evaluation are also addressed.