MKT8002 International Marketing and Management (FOBUS)

Semester 1 (ONC)Toowoomba (WEB)Toowoomba (EXT)Toowoomba

Units 1.0 (Business Mgt not classified) Band 3A

Recommended pre-requisite: MKT5000 but is not compulsory. Students are required to have access to a personal computer, e-mail capabilities and Internet access to USQConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/business/student/computerreq.htm>.

Synopsis

International marketing focuses on the opportunities and challenges of marketing new and existing products or services in the international marketplace. With the increasing complexity of conducting businesses in the global environment, international marketing managers are confronted with numerous strategic issues and decisions that can impact on the success of the organisation in the global marketplace. This course provides students with an appreciation of international marketing by examining the key issues facing companies that aim at competing successfully globally. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way students view international markets and marketing strategically.