PRL2001 Issues and Crisis Management (FOART)

Semester 2 (ONC)Toowoomba (ONC)Springfld (EXT)Toowoomba

Units 1.0 (Public Relations) Band 3A

Synopsis

This course assumes the management perspective that when organisations are faced with an issue either accidental or intentional that significantly disrupts normal operations, effective communication is essentail. Students will be made aware of potential issues affecting the public and private sectors and required to develop their individual skills in planning and implementing communication management strategies which reflect their ability to adapt to specific workplace needs. In their efforts to minimise risks and to deal with them, students will examine risk identification, advance preparation, environmental surveillance, crisis-management planning, and evaluation. At all times students will be encouraged to develop a commitment to ethical and responsible practices as part of the on-going development of effective issues management strategies and to develop appropriate communication policies used to facilitate issues management plans.