PRL5004 Professional Communication (FOART)


Semester 1 (EXT)Toowoomba


Units 1.0 (Communication & Media Studies) Band 1


Synopsis

Students will be introduced to public relations writing skills including the principles of effective professional/business writing, techniques for persuasive writing, understanding and reaching target publics, organisational perspectives on public relations writing and finding and generating newsworthy information. They will study how to research, write and produce public relations tools including media releases, brochures, newsletters and speeches. The requirements of writing for various mediums and channels, including print, electronic and "new" media will also be covered.