PRL8003 Strategic Communication Planning (FOART)


Semester 1 (EXT)Toowoomba


Units 1.0 (Public Relations) Band 3A


Pre-requisite: Students must be enrolled in the following Program: MPRL


Synopsis

Strategic communication planning is a function of senior public relations practitioners and is critical in bringing all of the factors of reputation management together. This course provides advanced professional preparation for students who are at a high level in the field or are contemplating working at executive level in public relations. The course reviews public relations theory and how it relates to campaign planning, and takes the student through each step of developing a strategic communication plan for an organisation, including the communication audit and other methods of research, adaptation of the research into a strategy, implementation of the strategy and evaluation.