PUB5005 Publishing and Production Management (FOART)

Units 1.0 (Communication & Media Studies) Band 1

Pre-requisite: PUB5003 and PUB5004

Synopsis

This course provides the framework to assist you in understanding the processes involved in book production - commissioning/acquisition, designing, producing and marketing/promoting books. The course aims to provide you with the knowledge and skills to prepare a publishing proposal, negotiate a contract/letter of agreement, cost the book to ensure that the project is financially viable, work with design and production personnel and liaise with relevant sales and marketing personnel in the development of appropriate marketing strategies to promote the book. Focus will be on the problem-solving and decision-making processes required at each of the editorial, design, production and marketing stages.