PRL3001 Public Relations Campaign Development (FOART)

Semester 1 (ONC)Toowoomba (EXT)Toowoomba

Units 1.0 (080509) Band 3A

Synopsis

Public Relations Practice and Techniques provides advanced professional preparation for students in public relations. The course builds on theory and practice taught previously in the major. As public relations professionals, students need to understand salient public relations theories and practices, how public relations strategies originate and their usefulness and shortcomings in explaining, predicting and organising public relations campaigns.