MKT2002 Global Marketing
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/ict/students/standards/default.htm>.
The impact of increasing global competition on international and domestic markets sees many businesses viewing their market as domestic and global, and seeking to use their sustainable competitive advantage to compete in those markets. This course aims to provide students the opportunities to apply relevant marketing theories into real-world practice with the emphasis on 'how to do' rather than 'what to do'. The main perspective students will take out of this course is how they can provide support and reliable market information to assist management in making strategic global marketing decisions. This course begins with an in-depth analysis into the global marketing environments and examines their implications on businesses and then addresses the importance of relationships and networks, and management of marketing crises.