MKT3001 Applied Business Research

Other requisites

Students are required to have access to a personal computer, SPSS or SAS, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/ict/students/standards/default.htm>.

Synopsis

An understanding of the research process is important in making business decisions because it enables the decision-maker to be critical of information received. This course takes a practical approach to business research. In this course students will develop a research proposal, learn how to design and conduct focus groups, in-depth interviews, observation research and survey research. Students will learn how to use SPSS to analyse data and turn raw data into useable, relevant and meaningful management information that can be used to facilitate management decision making.

Course offers