USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT5000 Marketing Management

Units : 1
Faculty or Section : Faculty of Business and Law
School or Department : School of Management and Marketing
Version produced : 8 March 2013

Other requisites

Computer, e-mail and Internet access: Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. All material is loaded to Studydesk. It is essential that students taking MKT5000 are familiar with how to use Studydesk and how to access the material. You must have a working username and password. All students must also be familiar with EASE as the assignment submission system. Current details of computer requirements can be found at <http://www.usq.edu.au/ict/students/standards/default.htm>.

Synopsis

The course highlights the need for managers to view the role of marketing as a vital managerial concern. The importance of a marketing perspective will be examined through the use of case studies in both domestic and international environments on the basis of empirical evidence. At the completion of the course students will be able to analyse the changing marketing environment, engage in creative market-oriented thinking, and be aware of the interplay between marketing and the other managerial functions of a firm. The crucial role of marketing in contributing to the success of organisations is emphasised.

Course offers

Semester Mode Campus
Semester 2, 2011 External
Semester 2, 2011 On-campus Springfield
Semester 2, 2011 On-campus Toowoomba
Semester 2, 2011 Online
Semester 3, 2011 External
Semester 3, 2011 Online