USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT3001 Applied Business Research

Units : 1
Faculty or Section : Faculty of Business and Law
School or Department : School of Management and Marketing
Version produced : 30 December 2013

Other requisites

Students are required to have access to a personal computer, SPSS or SAS, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Synopsis

An understanding of the research process is important in making business decisions because it enables the decision-maker to be critical of information received. This course takes a practical approach to business research. In this course students will be exposed to different research designs, explore the relationships between research questions and research designs, interpret data and turn raw data into useable, relevant and meaningful management information that can be used to facilitate management decision making.

Course offers

Semester Mode Campus
Semester 1, 2012 External
Semester 1, 2012 On-campus Fraser Coast
Semester 1, 2012 On-campus Springfield
Semester 1, 2012 On-campus Toowoomba
Semester 2, 2012 External