MKT3001 Applied Business Research
Students are required to have access to a personal computer, SPSS or SAS, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/ict/students/standards/default.htm.
An understanding of the research process is important in making business decisions because it enables the decision-maker to be critical of information received. This course takes a practical approach to business research. In this course students will be exposed to different research designs, explore the relationships between research questions and research designs, interpret data and turn raw data into useable, relevant and meaningful management information that can be used to facilitate management decision making.