MKT5000 Marketing Management
Computer, e-mail and Internet access: Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. All material is loaded to studydesk. It is essential that students taking MKT5000 are familiar with how to use study desk and how to access the material. You must have a working username and password. Students must also be familiar with EASE as the assignment submission system. Current details of computer requirements can be found at http://www.usq.edu.au/ict/students/standards/default.htm.
This course aims to inform students of the nature of marketing as seen from a management perspective in the context of today's rapidly changing environment. The course will stress an empirical approach, questioning the existing theory and providing new insights into the marketing process through critical reading and research. This course will offer case study and field coverage of global and local firms. Once students have mastered the basics, they will be expected to use this information in problem-solving via a case study approach, both simulated and real-world. The essential roles of the marketing mix, marketing planning, implementation and control will be stressed, with emphasis on marketing strategy in response to rapidly changing environmental factors. This course is part of the core of the MBA program as well as serving as the co-requisite for each of the three courses which comprise the postgraduate coursework specialisation in Marketing.