PRL1003 Reputation Management
Students will require access to e-mail and have internet access to UConnect for this course.
Increased interest in an organisation's performance is shared by not only shareholders, but also employees, other stakeholders, market and business analysts, the government, competitors, social and charity groups, and especially business and news media. The public relations professional requires knowledge and skills to understand the directions and aspirations of the organisation's internal and external stakeholders, as well as the strategic thinking of the organisation's management' and to bring these together into an overarching reputation management approach. The student will be introduced to the concept of reputation management, will be presented with a process for managing reputation, and will explore a cross section of the specialist areas which constitute the practice of public.