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PRL3012 Public Relations Research

Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication
Version produced : 30 December 2013

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.
This course should be completed during the student's last year in the program.


Public relations research projects require variously a range of methods, both qualitative and quantitative. The researcher needs to be able to identify a research problem, decide on research objectives and select appropriate method/s to carry out the research. This course examines, from both practical and critical perspectives, a range of qualitative and quantitative research methods relevant to professional needs in the public relations field. These methods include focus groups, content analysis, in-depth interview and survey methods.

Course offers

Semester Mode Campus
Semester 1, 2012 External
Semester 1, 2012 On-campus Toowoomba