USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PRL8005 Management Communication

Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication
Version produced : 30 December 2013

Other requisites

Students will require access to e-mail and internet access for this course.

Synopsis

This course is designed to enable students to make an effective transition from a technical role in public relations to a managerial role. It reviews the current place of public relations in organisational activity and helps students identify the obstacles they will encounter in their efforts to manage an effective organisational communication program. It covers interaction with the senior management team, leadership at both team and organisational levels, negotiation and other interpersonal skills, and the importance of internal communication and stakeholder relations to improved organisational reputation.

Course offers

Semester Mode Campus
Semester 2, 2012 External