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MGT3004 Creativity, Innovation and Entrepreneurship
| Units : |
1 |
| Faculty or Section : |
Faculty of Business and Law |
| School or Department : |
School of Management and Marketing |
| Version produced : |
11 April 2013 |
Synopsis
Students of this course will be introduced to the challenges accompanying the entrepreneurial revolution. Theoretical and practical perspectives pertaining to creative thinking and behaviour are explored, laying the foundation for further learning about the organisational challenges related to innovation. Students are encouraged to search for ways that creative ideas can be channelled into innovative organisational outcomes, such as `new' value-adding services and/or products as well as other forms of organisational innovation and entrepreneurship such as `intrapreneurship' (corporate entrepreneurship). This course helps students to integrate contemporary theory with practice and the `real world' of entrepreneurship.
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