MGT8040 Entrepreneurship, Innovation and Creativity

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/ict/students/standards/default.htm.

Synopsis

The course starts with the consideration of the nature and challenge of entrepreneurial work and specifically aims at putting into place the initial building blocks for coming to better grips with the exciting and increasingly prominent field of theory and practice related to creativity, innovation and entrepreneurship. Consideration moves to helping you to develop your own capacity to be creative and show how creativity can be put to work in organisational contexts. The nexus between creativity and innovation is then considered and what innovation means and entails and where it comes from. Finally, you will be exposed to a number of managerial leadership challenges including the different ways or options of going into business, how to do market research, analyse entrepreneurial opportunities, how to draft a business plan, how to finance new and growing entrepreneurial ventures and their legal considerations.

Course offers