USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT2002 Global Marketing

Units : 1
Faculty or Section : Faculty of Business and Law
School or Department : School of Management and Marketing
Version produced : 21 July 2014

Requisites

Pre-requisite: MKT1001

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Synopsis

This course aims to provide students the opportunities to apply relevant marketing theories into real-world practice with the emphasis on 'how to do' rather than 'what to do'. The main perspective students will take out of this course is how they can provide support and reliable market information to assist management in making strategic global marketing decisions. This course begins with an in-depth analysis into the global marketing environments and examines their implications on businesses and then addresses the importance of relationships and networks, and management of marketing crises.

Course offers

Semester Mode Campus
Semester 1, 2013 External
Semester 1, 2013 On-campus Springfield
Semester 1, 2013 On-campus Toowoomba