PDC5412 Keeping Pace with the Customer Revolution

Requisites

Pre-requisite: For FBSC Group Students Only

Other requisites

OTHER REQUISITES
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/ict/students/standards/default.htm>.

Synopsis

The course focuses on the decision making process and aims to highlight the importance of customers to an organisation be they individuals or other organisations. In today's fast paced world, full of instant information and communication options, modern marketers need to be aware of their customers needs and wants and how they are likely to interact with their marketing communications and activities.

Course offers