PDC5413 Business Success through Marketing Planning

Requisites

Pre-requisite: For FBSC Group Students Only

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/ict/students/standards/default.htm>.

Synopsis

The course highlights the need for managers to view the role of marketing as a vital managerial concern. At the completion of the course students will be able to analyse the changing marketing environment, engage in creative market-oriented thinking, and be able to develop a marketing plan that considers the crucial role of marketing in contributing to the success of organisations.

Course offers