PRL3001 Public Relations Campaign Development

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.
This course should be completed during the student's last year in the program.

Synopsis

Public Relations Campaign Development provides advanced professional preparation for students in public relations. The course builds on theory and practice taught previously in the major. As public relations professionals, students need to understand salient public relations theories and practices, how public relations strategies originate and their usefulness and shortcomings in explaining, predicting and organising public relations campaigns.

Course offers