PRL3003 Public Sector and Public Service Communication

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.
This course should be completed during the student's last year in the program.

Synopsis

Public service, not-for-profit, social service and community organisations possess unique characteristics which impact on the practice of communication. Communication specialists in these sectors develop programmes and campaigns around a diverse range of areas, including matters in `the public interest', behaviour change programmes, public education, safety initiatives, working for `the social good', and education around issues of legislation or government compliance.

By taking this course, students will learn how the cultures of public service, not-for-profit, social service and community organisations influence the practice of communication. They will be introduced to the different types of communication within the sectors. They will also learn how to apply a range of communication disciplines within the context of these organisations in order to strategically plan and manage effective communication.

Course offers