PRL3003 Public Sector and Public Service Communication
|Faculty or Section :
||Faculty of Arts
|School or Department :
||School of Humanities and Communication
|Version produced :
||21 July 2014
Students will require access to e-mail and have internet access to UConnect for this course.
This course should be completed during the student's last year in the program.
Public service, not-for-profit, social service and community organisations possess unique characteristics which impact on the practice of communication. Communication specialists in these sectors develop programmes and campaigns around a diverse range of areas, including matters in `the public interest', behaviour change programmes, public education, safety initiatives, working for `the social good', and education around issues of legislation or government compliance.
By taking this course, students will learn how the cultures of public service, not-for-profit, social service and community organisations influence the practice of communication. They will be introduced to the different types of communication within the sectors. They will also learn how to apply a range of communication disciplines within the context of these organisations in order to strategically plan and manage effective communication.