PRL5004 Professional Communication

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Synopsis

Students will be introduced to management of public relations writing skills including the principles of effective public relations writing and the identification of best practice approaches. They will study how to research target publics and how to write for various mediums and channels, including audio, print, electronic mainstream media, social media, and organisational publications.

Course offers