PRL8005 Management Communication

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Synopsis

This course is designed to enable students to make an effective transition from a technical role in public relations to a managerial role. It reviews the current place of public relations in organisational activity and helps students identify the obstacles they will encounter in their efforts to manage an effective organisational communication program. It covers interaction with the senior management team, leadership at both team and organisational levels, negotiation and other interpersonal skills, and the importance of internal communication and stakeholder relations to improved organisational reputation.

Course offers