PUB5004 Writing for Editors: Advanced
Students will require access to e-mail and have internet access to UConnect for this course.
This course further develops the skills editors will need to write in simple, polite language during the publishing process, specifically, to communicate with typesetters and designers in response to colour proofs and provide comprehensive briefs for printers and indexers. Instruction will focus on the writing skills required by editors to negotiate an acceptable result for print and electronic communication. Coverage will include writing back cover copy, brochure, box, catalogue and jewel case copy; ethical issues, writing and rewriting for non-print media. A text will be evaluated for tone and register and advanced author queries written. Throughout the course the focus will be on clarity and precision in decision-making and expression to develop and produce a wide range of professional publications. Skills will be practised in an online discussion group.