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TOU1003 Tourism Management
| Units : |
1 |
| Faculty or Section : |
Faculty of Business and Law |
| School or Department : |
School of Management and Marketing |
| Version produced : |
11 April 2013 |
Synopsis
This course covers topics which include defining what tourism is and the tourism system. It then reviews the development of tourism and tourist destinations before embarking on examining the tourist product and tourist industry. Where would tourism be without marketing? The course then explores market segmentation and then discusses the economic, socio-cultural and environmental impacts which must be considered when planning for tourism and the sustainability of tourism.
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