MKT3001 Market Research (FOBUS)

Semester 1 (ONC)Toowoomba (ONC)Fraser Cst (ONC)Springfld (EXT)Toowoomba

Units 1.0 (Sales and Marketing not elsewh) Band 3A

Pre-requisite: MKT1001 Co-requisite: STA2300

Students are required to have access to a personal computer, e-mail capabilities and Internet access to USQConnect. Current details of computer requirements can be found at <http://www.usq.edu.au/business/student/computerreq.htm>.

Synopsis

An understanding of the research process is important in making business decisions. In this course you will gain the knowledge and skills needed to collect and transform data into information to facilitate decision making. This course takes a practical approach to studying the research process and using SPSS. The course provides a basic introduction to the research process, including problem definition, setting research objectives, research design, data collection, data analysis and interpretation of results, research report presentation and research ethics.